I kept hearing about Jevons Paradox in podcasts and interviews with AI leaders, most recently Greg Brockman on the Tetragrammaton with Rick Rubin. The idea is simple but powerful: when something becomes more efficient and cheaper, we don’t use less of it, we end up using more. You see it with cloud, software, and now AI. Efficiency accelerates demand. Also listened to Adam Neumann recently, great conversation and worth checking out.
Word of the week: Ethos (the credibility and trust behind what we say and build)